Funny ad on Halloween candy goes viral - WHLT 22 Connecting the Pine Belt

Funny ad on Halloween candy goes viral

Posted: Updated:
NEW YORK -

Halloween without candy may be a horrifying concept for kids, but it makes for a pretty funny viral ad.

A new commercial for Crest toothpaste and Oral-B toothbrushes shows what happens when precocious children expecting to devour delicious sweets while dressed up in cute costumes are presented with "healthy Halloween treats" instead.

The new menu includes "veggie fruit chews" — with flavors such as asparagus and beet, the man who hands out the treats cheerfully announces.

The children's reactions are priceless.

"This is the most worst I ever tasted," one boy says.

"Mine tastes like broccoli, yuck!" another exclaims.

A girl tries to be polite, but ultimately can't hide her disappointment.

"It's kind of good, kind of bad," she says bravely until the man asks her to be honest. "It's bad," she concedes.

The same girl actually throws up when she tries an "artichoke buttercup." The kids also can't hide their disgust when presented with "tofu ghost mellows" and "healthy cupcakes."

Then, there's the black "nori pop," which looks like a lollipop in the sense that it features a round substance on top of a stick, but the similarities end there. "It has a fibrous quality, which is going to get your colon going in the morning," the man helpfully explains to the bewildered kids. "They're disgusting," one of the children proclaims.

The message of the ad? "Nothing is more horrifying than Halloween without candy."

The commercial, titled "Halloween Treats Gone Wrong," was filmed in a focus group room with a one-way mirror, said Rishi Dhingra, North America oral care marketing director for Procter & Gamble, the parent company of Crest and Oral-B. The kids were only told that they would be the first ones to try brand-new Halloween treats.

The "treats" were made with little or no sugar, or contained only vegetables, and were designed to look appealing, but taste nothing like candy, he added.

"The children's reactions were absolutely natural and unscripted," Dhingra told TODAY Moms. "We did not give the children any food items to sample with the intention of making them ill or causing any other adverse reactions. … Participation was voluntary and all of the children were free to leave at any point if they wanted."

Dhingra described the girl throwing up as "a candid moment," but one the company decided to keep in the video "as she was totally nonchalant about it," he said.

All of the kids stayed for the duration of the filming and were given their Halloween costumes at the end of the day, Dhingra said.

The short and long versions of the ad have had more than 3 million views on YouTube since the video was posted earlier this month.

 

  • Most Popular StoriesMost Popular StoriesMore>>

  • Meriwether County man murdered during apparent robbery

    Meriwether County man murdered during apparent robbery

    Monday, August 25 2014 4:41 PM EDT2014-08-25 20:41:56 GMT
    Two individuals believed to be connected with a Meriwether County murder were caught on surveillance camera in Newnan.Two individuals believed to be connected with a Meriwether County murder were caught on surveillance camera in Newnan.
    Local and state investigators release surveillance images of suspects believed to be connected with a Meriwether County murder investigation.
    Local and state investigators release surveillance images of suspects believed to be connected with a Meriwether County murder investigation.
  • 16-year-old girl stabs another 65 times after nude photos posted on Facebook

    16-year-old girl stabs another 65 times after nude photos posted on Facebook

    Wednesday, April 2 2014 3:29 PM EDT2014-04-02 19:29:36 GMT
    A 16-year-old girl is accused of fatally stabbing her teen ‘best friend' in an attack spurred by nude photos of the pair together posted on social media, according to several media sources.  Anel Baez,
    A 16-year-old girl is accused of fatally stabbing her teen ‘best friend' in an attack spurred by nude photos of the pair together posted on social media, according to several media sources.  Anel Baez,
  • Clemson student suddenly dies from infection

    Clemson student suddenly dies from infection

    Wednesday, August 27 2014 8:38 AM EDT2014-08-27 12:38:27 GMT
    Virginia GilliamVirginia Gilliam
    A Mount Pleasant family is grieving the loss of their 18-year-old daughter and sister after she dies suddenly while away at school in the up state. Clemson freshman Virginia Gilliam died on August 24 after what started out as a urinary tract infection."Anybody that knew Virginia, knew she saw the world through a child's eyes. Again, I knew that, my family knew that and I'm not a big social media guy but since then I've just been seeing all this out pouring," Herb Gilliam. Social Media he says...
    A Mount Pleasant family is grieving the loss of their 18-year-old daughter and sister after she dies suddenly while away at school in the up state. Clemson freshman Virginia Gilliam died on August 24 after what started out as a urinary tract infection."Anybody that knew Virginia, knew she saw the world through a child's eyes. Again, I knew that, my family knew that and I'm not a big social media guy but since then I've just been seeing all this out pouring," Herb Gilliam. Social Media he says...
Powered by WorldNow

5912 Hwy. 49, Ste. A
Hattiesburg, MS 39401

Telephone: 601.545.2077
Fax: 601.545.3589
Email: newsroom@whlt.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.