Durham's Barley Labs in running for fully-funded Super Bowl spot - WHLT 22 Connecting the Pine Belt

Durham's Barley Labs in running for fully-funded Super Bowl spot

Posted: Updated:
Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries. Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries.
DURHAM, N.C. -

Software maker Intuit is offering to pay millions of dollars for a 30-second commercial during the Super Bowl for a small business that might not otherwise be able to fund such a prestigious spot.

Intuit's 8,000 employees selected four companies as finalists in the competition, including Durham-based Barley Labs, which makes dog treats out of barley. Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries.

The winner will be chosen in a vote open to anyone who visits the competition website through Dec. 1. The winning business will be highlighted in a professionally produced Intuit commercial during the Super Bowl on Feb. 2.

The average cost of a 30-second commercial during Super Bowl XLVII is $4 million, and more than 100 million people are expected to watch the game.

The advertising agency RPA, which has created Super Bowl ads in the past, will create the spot. It is creating ads for all four finalists, but only one will be seen on the Super Bowl. The others will be shown at other times.

Nearly 15,000 small businesses entered the contest during the summer. Intuit employees voted for the 20 best, and that field was winnowed down to four. To make the final four, a small business had to prove that it could handle the bump up in business that a Super Bowl ad could give it.

The other finalists are GoldieBlox, based in Oakland, Calif., maker of construction toys aimed at girls; Locally Laid Egg Co., a Duluth, Minn., egg producer and POOP — Natural Dairy Compost, a Nampa, Idaho, fertilizer maker.

RELATED STORIES

  • Durham CountyMore>>

  • RTP researchers working on Ebola vaccines

    RTP researchers working on Ebola vaccines

    Tuesday, September 2 2014 10:08 PM EDT2014-09-03 02:08:06 GMT
    North Carolina researchers are leading the charge in creating a vaccine for the Ebola virus.
    North Carolina researchers are leading the charge in creating a vaccine for the Ebola virus.
  • New Durham DA Echols sworn into office

    New Durham DA Echols sworn into office

    Tuesday, September 2 2014 3:51 PM EDT2014-09-02 19:51:26 GMT
    Durham's new district attorney will be sworn into office publicly Tuesday afternoon at 2 p.m.
    Durham's new district attorney will be sworn into office publicly Tuesday afternoon at 2 p.m.
  • Michael Brown forum at Duke stirs emotions

    Michael Brown forum at Duke stirs emotions

    Tuesday, September 2 2014 11:49 AM EDT2014-09-02 15:49:15 GMT
    Lesley McSpadden, right, the mother of 18-year-old Michael Brown, watches as Brown's father, Michael Brown Sr., holds up a family pictureduring a news conference Aug. 11, 2014, in Ferguson, Mo. (AP Photo/Jeff Roberson)Lesley McSpadden, right, the mother of 18-year-old Michael Brown, watches as Brown's father, Michael Brown Sr., holds up a family pictureduring a news conference Aug. 11, 2014, in Ferguson, Mo. (AP Photo/Jeff Roberson)
    Duke University professors lead a panel discussion about race, the role of police and how social media coverage of street protests in Ferguson Missouri shaped the Michael Brown shooting death story.
    Duke University professors lead a panel discussion about race, the role of police and how social media coverage of street protests in Ferguson Missouri shaped the Michael Brown shooting death story.
  • Business & ConsumerMore>>

  • S&P 500 crosses 2,000 for first time

    S&P 500 crosses 2,000 for first time

    Tuesday, August 26 2014 4:25 PM EDT2014-08-26 20:25:29 GMT
    The Standard Poor's 500 index closed above 2,000 points Tuesday for the first time, but just barely. It edged up 2.10 points to 2,000.02 points.It's been 16 years since the index closed above 1,000 points for t.
    The Standard Poor's 500 index closed above 2,000 points Tuesday for the first time, but just barely. It edged up 2.10 points to 2,000.02 points.It's been 16 years since the index closed above 1,000 points for t.
  • Durham startup launches app to make shoppers, diners more informed

    Durham startup launches app to make shoppers, diners more informed

    Wednesday, August 20 2014 5:55 PM EDT2014-08-20 21:55:28 GMT
    An app developed in the American Underground is leading the way to giving shoppers and diners a more personal experience.
    An app developed in the American Underground is leading the way to giving shoppers and diners a more personal experience.
  • Raleigh company brings free HDTV into homes

    Raleigh company brings free HDTV into homes

    Wednesday, August 20 2014 5:48 PM EDT2014-08-20 21:48:24 GMT
    The Mohu Leaf works fairly simply: plug it in, hang it on a wall, receive free HD television from stations that send out a free HD signal.
    The Mohu Leaf works fairly simply: plug it in, hang it on a wall, receive free HD television from stations that send out a free HD signal.
  • Most Popular StoriesMost Popular StoriesMore>>

  • 16-year-old girl stabs another 65 times after nude photos posted on Facebook

    16-year-old girl stabs another 65 times after nude photos posted on Facebook

    Wednesday, April 2 2014 3:29 PM EDT2014-04-02 19:29:36 GMT
    A 16-year-old girl is accused of fatally stabbing her teen ‘best friend' in an attack spurred by nude photos of the pair together posted on social media, according to several media sources.  Anel Baez,
    A 16-year-old girl is accused of fatally stabbing her teen ‘best friend' in an attack spurred by nude photos of the pair together posted on social media, according to several media sources.  Anel Baez,
  • Biloxi bomb squad disassembles IED

    Biloxi bomb squad disassembles IED

    Authorities say an improvised explosive device found under a vehicle in Vancleave has been disassembled by the Biloxi bomb squad.
    Authorities say an improvised explosive device found under a vehicle in Vancleave has been disassembled by the Biloxi bomb squad.
  • Motorcycle club altercation leaves 2 dead, 2 injured

    Motorcycle club altercation leaves 2 dead, 2 injured

    Tuesday, September 2 2014 7:11 AM EDT2014-09-02 11:11:25 GMT
    Two victims were shot in the chest and died. Two other people had non-life-threatening injuries and are expected to survive, said police.
    Two victims were shot in the chest and died. Two other people had non-life-threatening injuries and are expected to survive, said police.
Powered by WorldNow

5912 Hwy. 49, Ste. A
Hattiesburg, MS 39401

Telephone: 601.545.2077
Fax: 601.545.3589
Email: newsroom@whlt.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.