USM Losing Streak Affects Local Businesses Financially - WHLT 22 Connecting the Pine Belt

USM Losing Streak Affects Local Businesses Financially

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HATTIESBURG, Miss. - The Southern Miss football team is approaching its last home game of the year. Local businesses close by say the school's losing streak has affected them financially.

Jennifer Barton works for Campus Book Mart,  located right across the street from USM. She says their sales have dropped on game days.

"There are still fans that support, but it's just not as many," she said.

The coffee shop, Java Werks opened this summer. The manager, Cesar Potenza says they thought game day would bring in a huge chunk of their revenue this fall, but unfortunately it didn't.

"Obviously for reasons that we know, it hasn't been that great," he said. "We wish it was better".

Potenza says most of the local businesses near USM look forward to football season.

"Not to take away from the  franchises, but we live here and we like to cater to our locals," he said.

"Hardy Street use to be packed when football team doing was doing well," said Barton.

The school's last home game is this Saturday. Employees at both businesses hope that more fans will come out and show support.

"We are wishing the best so that everybody benefits, the fans, the town, the morale, and everything," Potenza said.

"Since this is the last home game, we hope people do come out and help support and we hope that we can fill the stadium."

The Eagles play Middle Tennessee State University at 2:30 p.m. on Saturday.

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