WAKE FOREST: Company crafts mug to keep coffee at perfect temp - WHLT 22 Connecting the Pine Belt

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Wake Forest company crafts mug to keep coffee a perfect temp

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A "Temperfect" insulation layer between layers of steel helps keep warm beverages the perfect temperature. A "Temperfect" insulation layer between layers of steel helps keep warm beverages the perfect temperature.
WAKE FOREST, N.C. -

It happens to everyone who enjoys hot beverages.

You wake up, brew a perfect cup of coffee or tea, and without thinking, you burn your mouth on your steaming cup of joe.

"I don't want to have to drink my coffee so quick that it will either hurts my stomach or hurts my mouth because it's too hot," said coffee drinker Frank Walser.

"A lot of people don't realize they have this problem until you tell them. You wait for your coffee to cool down," said Logan Maxwell, co-founder of Wake Forest-based Joeveo.

But that waiting can turn into forgetting about your coffee, and suddenly your warm java is cold sludge.

That frustration could be a thing of the past, though, thanks to a mug developed by Joeveo.

Both coffee drinkers, Maxwell and Dean Verhoeven wanted to create a cup to cure the coffee temperature woes.

"You can get a nice vacuum-insulated Thermos, pour your hot coffee in there and it will keep it very hot for a very long time," Maxwell said. "The problem is, it's unsippably hot. So you will burn yourself if you try to drink it.

"Ours brings it down initially so you don't have to wait and [you] don't burn yourself. And then it keeps it hot for three hours."

Maxwell and Verhoeven's Temperfect mug keeps the beverage at the perfect 140-degree drinking temperature with no batteries or cords.

"There's a special insulation layer -- what we call the Temperfect insulation -- in between the stainless steel ," Maxwell explained.

The insulation is made up of a solid, wax-like material. And when the hot beverage is poured into the cup, those layers absorb the initial extra heat and turn to a liquid. The process cools the drink slightly, and as the wax turns to a solid, it pushes that energy back into you beverage to keep it warm for hours.

It took more than a decade to develop the mug, starting in Verhoeven's garage workshop where he used his mechanical engineering and physics background to work out the kinks.

"The first one was impractically heavy and didn't work very well," Verhoeven said. "The next ones were improvements on that."

Eighteen years later, Verhoeven and Maxwell launched a Kickstarter to bring the product to consumers. Nearly 5,000 people pledged more than $269,000 toward the project's $23,500 goal, and now the mugs are set to be shipped in July.

Those who missed the Kickstarter campaign can still pre-order the mugs, which Maxwell and Verhoeven promise will ship "as soon as we have fulfilled our Kickstarter orders."

The company promises that those who order now will get their mug as soon as possible, but their credit card won't be charged until the mug is shipped.

The mugs start at $35.

Melanie Sanders

Melanie's "What's Next" series features an engaging approach to storytelling and highlights the leaders in innovation who are shaping our future. Check it out HERE! More>>

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