Local Designer Creates Team Logo - WHLT 22 Connecting the Pine Belt

Local Designer Creates Team Logo

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HATTIESBURG, Miss. - One local Hattiesburg graphic designer is responsible for one NBA team's new logo.

Rodney Richardson the owner Hattiesburg based, RARE Design collaborated with former NBA star Michael Jordan to create a design for Jordan's Charlotte Hornets.

Richardson is behind the new look of the jerseys, and the court.

The goal ofRichardson'ss designs is to re-establish the Hornets in Charlotte, after the move from New Orleans.

"This is a new era for the hornets, so that ferocity and that energy that is there, part of that vision needed to infuse this identity," Richardson sai


on a graduate of USUM has several other local projects including FForestGeneral, and his Alma Mater, Southern Miss. 

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